Hey, I’m Lauren! 👋

I'm a Detroit native who calls Chicago home with my crazy Yorkie, Rocky. I also spend extensive time in Naples and Miami, FL.

Before we get into the work stuff, here’s a bit about me as a human:

I'm all about connecting with cool people, soaking up knowledge on any topic, shredding on my skateboard, staying up-to-date on pop culture, developing fitness routines, exploring new and familiar places, hitting the greens for a round of golf, keeping up with the NFL, NHL, NBA, MLB, and most importantly, Detroit sports teams. 

Now, onto the work stuff. Which I’m assuming is why you’re here! 🙆‍♀️

I’m a product marketing manager at Meta. I aim to boost advertisers' revenue by identifying growth opportunities through Meta ad solutions. I do this by bringing product management and sales teams closer together. A big part of my role is to equip our client-facing teams with the tools they need to succeed by presenting data and qualitative insights through storytelling. My favorite part of the job is building personal and professional relationships with teammates from all areas of the biz. Honestly, I love my job, colleagues and even going into the office 😱. Crazy, right?!

Full-Time Experience:

So, why freelance? My answer is simple: I enjoy helping others succeed

I deeply understand what it takes to keep the lights on as an owner. I grew up around our third-generation family business, so entrepreneurship is in my blood. I was eager to work, so my family started me off as a dishwasher and mopping floors at age 7, punching in on a time clock like everyone else (don’t worry, it was only a couple hours a week during the summer 😃). Each year, I had to prove that I did my job well enough to get “promoted.” I worked my way up the chain of command from setting tables to coatroom. Finally, by age 18, I spent summers helping in the coveted front office.

Through this journey, I developed my superpower: put me anywhere, no matter how gritty, and I will rise to the occasion.

My tenure at the family biz was over by the time I graduated college. I moved to Chicago for a change of pace and took learnings along with me that I wouldn’t trade for anything. One is that I treat work like a game, which makes it fun for me to continue striving to be better. 

And that’s what I want to do for you - achieve your business goals through hard work while having fun. 

IDK about you, but I’m tired of seeing the same homogeneous marketing content. Let’s do something different, no matter your industry, because not everything needs to be bland. 

I’m ready to work in the trenches with you and your team when you are!

My career expertise includes: leadership, management, executive presence, budget management, data analysis, lead generation, digital marketing, B2B/B2C/Product marketing, growth marketing, social media, content, marketing/business strategy and consulting, event planning, business development, brand positioning, project management, influencer strategy, digital advertising, SEO, direct mail, video editing and more.

Platforms: Instagram, YouTube, TikTok, LinkedIn, Facebook, Snapchat, Twitter, Adobe Creative Suite, Tableau, Microsoft Excel, Sitecore, Sharepoint, Google Analytics, Adobe Omniture, Mailchimp, Constant Contact, HTML, SQL and most video editing software.